What is the Internet’s future? Originally a research and development-focused network of networks, the Internet has evolved since the early 90s as an engine for commerce and platform for digital media, which is pretty much all media post-digital convergence. As social media emerged to support networks of conversation, sharing, and community, and as the commitment of mindshare shifted from mass media to shared media, marketing interests saw that they needed online strategies to capture attention and drive purchases. The marketing model has become so pervasive, it is influencing online behavior of “civilians” – as Doug Rushkoff noted in the PBS documentary “Generation Like,” “the teen quest for identity and connection has migrated to social media,” and teens are learning to market effectively to each other via social platforms. In all of this, tracking of behavior is pervasive.
Jon Lebkowsky will lead a discussion of this trend, the evolution of Internet as marketplace as well as participatory panopticon.
For this month’s meetup, David Glassco will talk to us about Neobase, his company’s new product that provides a secure communications hub for your home. He will also have a Neobase on hand that meeting participants can demo.
Neobase’s creation was motivated by David’s desire to have a secure and private way to have online conversations with friends and family, but he couldn’t fine a way to do that without the potential for his privacy being compromised, hence the creation of Neobase. Neobase provides a cloudless, secure alternative to social networks like Facebook. The Neobase is an encrypted, secure drive that lives in your home. All the files, pictures, and links you share live on the drive and are never passed through any website, service, or cloud. The things you choose to share will be shared with those friends you approve via email address and no one else. Friends who don’t have their own Neobase will be able to have an account on your Neobase that they can access directly via web portal. The interface is easy and intuitive, with little to no learning curve for those already familiar with modern social networks. The Neobase makes managing your privacy a simple affair, and allows you to communicate with friends and family in the way you choose to, with no reliance on having to trust third-party service providers.